Matrix SoColor Cult Hair Color (All Shades) (118ml)

Matrix SoColor Cult Semi-Permanent Hair Color (All Shades, 118ml): Aqua (Water), Cetearyl Alcohol, Cetyl Esters, Cetrimonium Chloride, Amodimethicone, Trideceth-12, Chlorhexidine Digluconate, Hydroxypropyl Guar, Disodium EDTA, Sodium Hydroxide, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Ceramide NG, Lactic Acid, Phenoxyethanol, Parfum (Fragrance), Pigments (shade-dependent: e.g., Red Hot: Basic Red 51, Basic Orange 31; Royal Purple: Basic Violet 2; Clear: no pigments), Vegan-Friendly Components, Cruelty-Free Components

To use Matrix SoColor Cult Semi-Permanent Hair Color (118ml, all shades):
Preparation: For vibrant results, pre-lighten hair to levels 8-10 (light blonde) using a professional lightener (e.g., Matrix Light Master). Shampoo with a clarifying shampoo, towel-dry to 80-100% dry. Wear disposable gloves to avoid staining.

Application: Apply color directly from the tube or mix with other SoColor Cult shades (or Clear for pastel effects) in a non-metallic bowl using a brush. Apply evenly to sections, ensuring full saturation for consistent results.

Processing: Process at room temperature for 20 minutes for standard vibrancy, or up to 30 minutes for maximum intensity. No developer is required, as it’s a direct dye.

Rinsing: Rinse thoroughly with cool water until water runs clear, avoiding shampoo immediately to preserve color. Follow with a color-safe conditioner (e.g., Matrix Total Results Color Obsessed Conditioner).

Aftercare: Use color-safe products and avoid hot water to extend longevity (up to 20 washes). Store in a cool, dry place. Perform a patch test 48 hours prior to check for allergies. For professional or home use.

What is SoColor Cult Hair Color designed for? It’s a semi-permanent, direct dye range for vibrant, playful colors (e.g., Red Hot, Royal Purple) or soft pastels, lasting up to 20 washes, ideal for bold or subtle looks on pre-lightened hair.

Is it vegan and cruelty-free? Yes, it’s 100% vegan and cruelty-free, free of animal-derived ingredients and not tested on animals, with ceramides for conditioning.

What shades are available? 13 shades: Red Hot, Flamenco Fuchsia, Sparkling Rose, Lucky Ducky Yellow, Orange Alert, Clover Green, Royal Purple, Admiral Navy, Mermaid Teal, Disco Silver, Marble Grey, Clear (for dilution), and Color Eraser for removal. All are intermixable.

How long does the color last? Up to 20 washes (4-6 weeks), depending on hair porosity, maintenance, and shade intensity; vibrant shades fade true-to-tone.

Does it require a developer? No, it’s a direct dye that deposits on the hair cuticle without a developer, making application simple and damage-free.

Can it be used on non-lightened hair? For best vibrancy, apply on pre-lightened hair (levels 8-10); on darker hair, results may be subtle or less visible, especially for shades like Disco Silver.

Does it damage hair? The acidic conditioning formula with ceramides strengthens and conditions, causing zero damage, even on pre-lightened hair, as noted by users.

Does it have a strong smell? It has a mild, pleasant fragrance, with no ammonia or harsh chemical odors, making application comfortable for users and stylists.

Can shades be mixed? Yes, all 13 shades (within the same technology) are intermixable, and Clear can dilute for pastels, allowing endless custom colors.

Is it safe for sensitive scalps? The ammonia-free, conditioning formula is gentle, but a patch test is advised due to potential reactions to dyes or fragrance, especially on sensitive scalps.

Please Contact Us if you would like any help in organising special requests, large or international shipping.

• Standard Shipping:

£2.95 or FREE on orders over £50*. Delivery typically takes 2-4 working days.

• Tracked Shipping:

£4.50 or FREE on orders over £50. Orders will be delivered within 2-3 working days.

• Express Shipping:

£5.99 or FREE on orders over £120. Delivery within 1-2 days.

• International Shipping:

Rates vary based on your location. Please refer to our Delivery Info for more details

Returns:

• You have a 30-day window to return your order, provided it remains unopened and unused.
• We will issue a full refund within 5 working days after receiving the returned item.
• For a hassle-free return, kindly Contact Us.
• If you are returning a product due to a change of preference, you will be responsible for any postage costs associated with the return.

Damaged and Faulty Items:

• If a product is faulty or damaged, we will cover the return shipping costs.
• We will then proceed with either a replacement or a refund.

Refund Processing Time:

• We strive to assess and authorise returns within 2 working days.
• Instructions for returning your item will be provided once the assessment is complete.
• Once we receive the returned item, we aim to process your refund within 5 working days.
• If you require any assistance during this process, please don't hesitate to Contact Us.